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As of 2024, CeraVe ranks as Amazon.com's best-selling beauty and personal care brand. The brand generated over *** million U.S. dollars in gross merchandise value (GMV). Nutrafol places second, with around *** million U.S. dollars in GMV. La Roche-Posay rounds off the top three with roughly *** million U.S. dollars in GMV.

Amazon’s top beauty and personal care product

CeraVe, Nutrafol, La Roche-Posay, and the rest of the top ten best-selling beauty and personal care brands on Amazon.com all merchandise in skincare. Skincare is a very lucrative product category to sell on the marketplace, as of the **most sold beauty and personal care products on Amazon, ** percent were skincare items. When taking a closer look at what kind of skincare items are popular among consumers, snail mucin, soy, and ceramide emerged as the leading active ingredients in 2023 based on sales growth. 

The global skincare market

The rapid growth of e-commerce has revolutionized the skincare industry, with an increasing number of consumers now opting to purchase their skincare products online. In 2023, over * billion people worldwide got their skincare products via the internet, contributing to a staggering revenue of ** billion U.S. dollars. In just six years, the online skincare market is forecast to have more than *** million shoppers, and nearly double in revenue by 2029. Thus, the growth of this beauty e-commerce segment is not showing signs of slowing down.