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Leading health and beauty brands in Southeast Asia in 2024, by household penetration rate

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Sources

Release date

September 2025

Region

Asia, APAC

Survey time period

2024

Supplementary notes

Release date refers to the date of last access.

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Leading health and beauty brands SEA 2024, by household penetration rate

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 5, 2025

In 2024, Pepsodent, a toothpaste brand owned by Unilever, was the leading health and beauty brand among consumers in Southeast Asia, with the highest household penetration rate of about percent. Lux, a brand also developed by Unilever, followed with a household penetration rate of about percent.

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Statistics on " Beauty and personal care in Southeast Asia "

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Other statistics that may interest you Beauty and personal care in Southeast Asia

Overview

4

International trade

3

Personal care

3

Skin care

4

Cosmetics

5

Consumer behavior

4

Leading brands

4

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Topics

Beauty and personal care in Southeast AsiaBeauty and personal care e-commerce worldwideCosmetics market in VietnamCosmetics in the Asia-Pacific regionBeauty and personal care in Thailand
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