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Distribution of e-shoppers of health and personal care products in Italy in 2024, by generation and merchant type

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Sources

Release date

February 2025

Region

Italy

Survey time period

2024

Age group

18 years and older

Citation formats

E-shoppers of health and personal care products in Italy 2024, by generation

Published by
F. Watty,
Mar 27, 2025

A survey conducted in Italy in 2024, showed that younger consumers, particularly Gen Z and Millennials (Gen Y), are the most engaged in online shopping of health and personal care products. Beauty specialists are the most popular choice for Gen Z at around ** percent, while pure players and pharmacies maintain strong shares across other generations. Older shoppers, such as Gen X and Baby Boomers, show a greater reliance on pharmacies compared to the younger ones. 

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Overview

4

Companies and stores

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E-commerce sales

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Consumers

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Topics

Gen Z online shopping behavior in ItalyU.S. Gen Z & millennials: consumer goods and shopping behaviorGen Z online shopping behaviorGen Z online beauty shoppersGen Z consumers in China
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Access limited to Free Statistics. Premium Statistics are not included.
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per month, billed annually 1
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