Cosmetics market in Japan - statistics & facts
鈥淟ess is more鈥 is the motto of J-beauty, the latter originating from one of the world鈥檚 largest cosmetics markets. Japan is home to multinational cosmetics enterprises that tap into traditional know-how and modern technology to innovate beauty routines. The main target group are female consumers, but submarkets like men鈥檚 beauty are growing rapidly amid changing perceptions of beauty ideals. The status quo is further shaken up by gender-neutral brands and imported beauty trends, that force J-beauty to go with the time.
