Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators: 1. Population: the number of households in a country. 2. Penetration: the share of households buying a brand. 3. Consumer choice: the number of interactions with a brand across categories in a year.
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Most chosen health & beauty brands worldwide 2024, by consumer reach points
This statistic presents the twenty leading health and beauty brands ranked by consumer reach points (a measure of brand penetration and consumer choice) worldwide in 2024. That year, Colgate was the leading brand for health and beauty, with approximately **** billion consumer reach points. Sunsilk/Sedal/Seda and Lifebuoy ranked in second and third place, both with over *** billion consumer reach points.
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Kantar Worldpanel. (June 10, 2026). Leading health and beauty brands ranked by consumer reach points worldwide in 2024 (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1257120/most-chosen-health-and-beauty-brands-worldwide/
Kantar Worldpanel. "Leading health and beauty brands ranked by consumer reach points worldwide in 2024 (in millions)." Chart. June 10, 2026. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1257120/most-chosen-health-and-beauty-brands-worldwide/
Kantar Worldpanel. (2026). Leading health and beauty brands ranked by consumer reach points worldwide in 2024 (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1257120/most-chosen-health-and-beauty-brands-worldwide/
Kantar Worldpanel. "Leading Health and Beauty Brands Ranked by Consumer Reach Points Worldwide in 2024 (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Jun 2026, /statistics/1257120/most-chosen-health-and-beauty-brands-worldwide/
Kantar Worldpanel, Leading health and beauty brands ranked by consumer reach points worldwide in 2024 (in millions) ÌÇÐÄÆƽâ°æ, /statistics/1257120/most-chosen-health-and-beauty-brands-worldwide/ (last visited August 04, 2026)
Leading health and beauty brands ranked by consumer reach points worldwide in 2024 (in millions) [Graph], Kantar Worldpanel, June 10, 2026. [Online]. Available: /statistics/1257120/most-chosen-health-and-beauty-brands-worldwide/
