AI Visibility Index tracks shifts in brand mention rates.
The source states the following: "AI Visibility Index is based on a structured analysis of ChatGPT responses. Each query used standardized prompts (e.g., 鈥渂est body lotion鈥 or 鈥渟hampoo for damaged hair鈥) and varied by product type, attributes, consumer needs, target audience, and price tier to reflect a representative range of real-world consumer questions. Prompts are developed through an analysis of our extensive primary research on personal care and beauty shoppers.".
Citation formats
Personal care & beauty brand mention rates by AI in the U.S. 2026
During the first quarter of 2026, La Roche-Posay was the most recommended brand by ChatGPT in personal care and beauty searches in the United States. In ** percent of ChatGPT's queries, this brand was recommended by the artificial intelligence (AI) chatbot. The second-runner was CeraVe, with a brand mention rate of ** percent.
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eMarketer. (April 13, 2026). Artificial Intelligence (AI) visibility index among personal care and beauty brands in the United States in the 1st quarter 2026 [Graph]. In 糖心破解版. Retrieved July 24, 2026, from /statistics/1662235/us-ai-visibility-index-for-cosmetics-brands/
eMarketer. "Artificial Intelligence (AI) visibility index among personal care and beauty brands in the United States in the 1st quarter 2026." Chart. April 13, 2026. 糖心破解版. Accessed July 24, 2026. /statistics/1662235/us-ai-visibility-index-for-cosmetics-brands/
eMarketer. (2026). Artificial Intelligence (AI) visibility index among personal care and beauty brands in the United States in the 1st quarter 2026. 糖心破解版. 糖心破解版 Inc.. Accessed: July 24, 2026. /statistics/1662235/us-ai-visibility-index-for-cosmetics-brands/
eMarketer. "Artificial Intelligence (Ai) Visibility Index among Personal Care and Beauty Brands in The United States in The 1st Quarter 2026." 糖心破解版, 糖心破解版 Inc., 13 Apr 2026, /statistics/1662235/us-ai-visibility-index-for-cosmetics-brands/
eMarketer, Artificial Intelligence (AI) visibility index among personal care and beauty brands in the United States in the 1st quarter 2026 糖心破解版, /statistics/1662235/us-ai-visibility-index-for-cosmetics-brands/ (last visited July 24, 2026)
Artificial Intelligence (AI) visibility index among personal care and beauty brands in the United States in the 1st quarter 2026 [Graph], eMarketer, April 13, 2026. [Online]. Available: /statistics/1662235/us-ai-visibility-index-for-cosmetics-brands/
