In the second quarter of 2025, the most reviewed product among the top ten best-selling beauty and personal care items on Amazon was the Essence Lash Princess False Lash Effect Mascara. The mascara was clearly a crowd favorite, with around ** Amazon reviews. The second-highest number of reviews belonged to the Mighty Patch Original Pimple Patch by Hero Cosmetics, with about ** reviews.
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BeautyMatter. (July 20, 2025). Best-selling beauty and personal care products on Amazon in 2nd quarter 2025, by number of reviews (in thousands) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1384208/amazon-most-sold-beauty-personal-care-items-by-reviews/
BeautyMatter. "Best-selling beauty and personal care products on Amazon in 2nd quarter 2025, by number of reviews (in thousands)." Chart. July 20, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1384208/amazon-most-sold-beauty-personal-care-items-by-reviews/
BeautyMatter. (2025). Best-selling beauty and personal care products on Amazon in 2nd quarter 2025, by number of reviews (in thousands). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1384208/amazon-most-sold-beauty-personal-care-items-by-reviews/
BeautyMatter. "Best-selling Beauty and Personal Care Products on Amazon in 2nd Quarter 2025, by Number of Reviews (in Thousands)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Jul 2025, /statistics/1384208/amazon-most-sold-beauty-personal-care-items-by-reviews/
BeautyMatter, Best-selling beauty and personal care products on Amazon in 2nd quarter 2025, by number of reviews (in thousands) ÌÇÐÄÆƽâ°æ, /statistics/1384208/amazon-most-sold-beauty-personal-care-items-by-reviews/ (last visited July 31, 2026)
Best-selling beauty and personal care products on Amazon in 2nd quarter 2025, by number of reviews (in thousands) [Graph], BeautyMatter, July 20, 2025. [Online]. Available: /statistics/1384208/amazon-most-sold-beauty-personal-care-items-by-reviews/
