*Household penetration rate refers to the share of households buying a brand.
You can find detailed information about the report's methodology .
**The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
Date of release is date of access.
Citation formats
Spain: leading health & beauty brands 2024, based on household penetration rate
In 2024, Colgate was the health and beauty brand with the highest household penetration rate in Spain, with **** percent of households purchasing this brand. Nivea and Garnier ranked in second and third place, with penetration rates of **** percent and **** percent, respectively.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Kantar Worldpanel. (April 20, 2026). Leading health and beauty brands in Spain in 2024, by household penetration rate [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/444874/leading-health-and-beauty-brands-by-penetration-rate-spain/
Kantar Worldpanel. "Leading health and beauty brands in Spain in 2024, by household penetration rate." Chart. April 20, 2026. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/444874/leading-health-and-beauty-brands-by-penetration-rate-spain/
Kantar Worldpanel. (2026). Leading health and beauty brands in Spain in 2024, by household penetration rate. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/444874/leading-health-and-beauty-brands-by-penetration-rate-spain/
Kantar Worldpanel. "Leading Health and Beauty Brands in Spain in 2024, by Household Penetration Rate." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Apr 2026, /statistics/444874/leading-health-and-beauty-brands-by-penetration-rate-spain/
Kantar Worldpanel, Leading health and beauty brands in Spain in 2024, by household penetration rate ÌÇÐÄÆƽâ°æ, /statistics/444874/leading-health-and-beauty-brands-by-penetration-rate-spain/ (last visited August 01, 2026)
Leading health and beauty brands in Spain in 2024, by household penetration rate [Graph], Kantar Worldpanel, April 20, 2026. [Online]. Available: /statistics/444874/leading-health-and-beauty-brands-by-penetration-rate-spain/
