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Most popular hair care brands among women in the United States in the 1st quarter of 2026

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Source

In cooperation with
Release date

June 2026

Region

United States

Survey time period

Q1 2026

Supplementary notes

The source adds the following information: "Popularity is the % of people who have a positive opinion of a hair care brand."
The results have been weighted to represent the entire population.

The release date is when the data was accessed.

The exact number of surveyed participants was not provided.

Citation formats

Most popular hair care brands among women in the U.S. Q1 2026

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 3, 2026

According to the results of a recent survey, in the first quarter of 2026, the most popular hair care brands among women in the United States were Pantene and Herbal Essences, with ** and ** percent of female respondents stating that they have a positive opinion of them, respectively. Head & Shoulders followed in the ranking.

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Hair care market in the U.S.Cosmetics industry in the U.S.Cosmetics industryU.S. skin care marketU.S. bath and shower products market
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