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Distribution of advertising expenditure in the fast moving consumer goods industry across India in 2025, by channel
Distribution of FMCG advertising expenditure India by channel 2025
As of 2025, digital media accounted for ** percent of the total advertising expenditure of the fast-moving consumer goods industry across India. The television share decreased compared to the previous year. The vertical was among the leading contributors of digital advertising spends that year.
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exchange4media. (February 3, 2026). Distribution of advertising expenditure in the fast moving consumer goods industry across India in 2025, by channel [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/894075/india-share-of-fmcg-advertising-spend-by-channel/
exchange4media. "Distribution of advertising expenditure in the fast moving consumer goods industry across India in 2025, by channel." Chart. February 3, 2026. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/894075/india-share-of-fmcg-advertising-spend-by-channel/
exchange4media. (2026). Distribution of advertising expenditure in the fast moving consumer goods industry across India in 2025, by channel. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/894075/india-share-of-fmcg-advertising-spend-by-channel/
exchange4media. "Distribution of Advertising Expenditure in The Fast Moving Consumer Goods Industry across India in 2025, by Channel." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Feb 2026, /statistics/894075/india-share-of-fmcg-advertising-spend-by-channel/
exchange4media, Distribution of advertising expenditure in the fast moving consumer goods industry across India in 2025, by channel ÌÇÐÄÆƽâ°æ, /statistics/894075/india-share-of-fmcg-advertising-spend-by-channel/ (last visited August 01, 2026)
Distribution of advertising expenditure in the fast moving consumer goods industry across India in 2025, by channel [Graph], exchange4media, February 3, 2026. [Online]. Available: /statistics/894075/india-share-of-fmcg-advertising-spend-by-channel/
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