The online video format accounted for ** percent of digital advertising spending within the fast-moving consumer goods (FMCG) industry in India in 2025, followed by social media. Compared to the previous year, the industry marginally decreased its spending on display banners. The FMCG sector was also one of the leading contributors to the digital advertising industry that year.
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exchange4media. (February 3, 2026). Distribution of digital advertising expenditure in the fast moving consumer goods industry across India in 2025, by format [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 24, 2026, from /statistics/896004/india-fmcg-digital-advertising-spend-by-format/
exchange4media. "Distribution of digital advertising expenditure in the fast moving consumer goods industry across India in 2025, by format." Chart. February 3, 2026. ÌÇÐÄÆÆ½â°æ. Accessed July 24, 2026. /statistics/896004/india-fmcg-digital-advertising-spend-by-format/
exchange4media. (2026). Distribution of digital advertising expenditure in the fast moving consumer goods industry across India in 2025, by format. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 24, 2026. /statistics/896004/india-fmcg-digital-advertising-spend-by-format/
exchange4media. "Distribution of Digital Advertising Expenditure in The Fast Moving Consumer Goods Industry across India in 2025, by Format." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 3 Feb 2026, /statistics/896004/india-fmcg-digital-advertising-spend-by-format/
exchange4media, Distribution of digital advertising expenditure in the fast moving consumer goods industry across India in 2025, by format ÌÇÐÄÆÆ½â°æ, /statistics/896004/india-fmcg-digital-advertising-spend-by-format/ (last visited July 24, 2026)
Distribution of digital advertising expenditure in the fast moving consumer goods industry across India in 2025, by format [Graph], exchange4media, February 3, 2026. [Online]. Available: /statistics/896004/india-fmcg-digital-advertising-spend-by-format/