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Click-through rate (CTR) across digital ad platform types in India in fiscal year 2023, by sector

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Sources

Release date

November 2023

Region

India

Survey time period

FY 2023

Supplementary notes

Note: India's financial year begins in April and ends in March. For example, FY 2021 started in April 2020 and ended in March 2021.

Citation formats

CTR across digital ad platforms in India FY 2023, by sector

Published by ÌÇÐÄÆƽâ°æ Research Department, Dec 19, 2023

As of the fiscal year 2023, industries advertising on gaming platforms saw the highest click-through rate (CTR) with the beauty and personal care sector in the lead with *** percent. Indian short-form video apps provided the next most lucrative advertising platform that year, with the beauty sector once again having the highest CTR.

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Topics

Digital advertising in IndiaSocial media usage in IndiaIndiaInternet usage in IndiaAdvertising industry in India
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