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Distribution of advertising expenditure in the e-commerce industry across India in 2025, by channel
Distribution of e-commerce ad expenditure in India 2025, by channel
In 2025, the Indian e-commerce sector devoted the maximum share of its advertising budget to digital media, at ** percent, while television accounted for ** percent. Meanwhile, telecom allocated ** percent of its advertising budget to digital in 2025, with e-commerce in second place as the only other industry directing over ** percent of its ad spend to the medium.
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exchange4media. (February 3, 2026). Distribution of advertising expenditure in the e-commerce industry across India in 2025, by channel [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/894167/india-share-of-ecommerce-advertising-spend-by-channel/
exchange4media. "Distribution of advertising expenditure in the e-commerce industry across India in 2025, by channel." Chart. February 3, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/894167/india-share-of-ecommerce-advertising-spend-by-channel/
exchange4media. (2026). Distribution of advertising expenditure in the e-commerce industry across India in 2025, by channel. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/894167/india-share-of-ecommerce-advertising-spend-by-channel/
exchange4media. "Distribution of Advertising Expenditure in The E-commerce Industry across India in 2025, by Channel." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Feb 2026, /statistics/894167/india-share-of-ecommerce-advertising-spend-by-channel/
exchange4media, Distribution of advertising expenditure in the e-commerce industry across India in 2025, by channel ÌÇÐÄÆƽâ°æ, /statistics/894167/india-share-of-ecommerce-advertising-spend-by-channel/ (last visited July 28, 2026)
Distribution of advertising expenditure in the e-commerce industry across India in 2025, by channel [Graph], exchange4media, February 3, 2026. [Online]. Available: /statistics/894167/india-share-of-ecommerce-advertising-spend-by-channel/
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