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Distribution of digital advertising spending in India from 2018 to 2025, by device

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Sources

Release date

September 2025

Region

India

Survey time period

2018 to 2025

Special properties

estimates

Citation formats

Share of digital ad spending in India 2018-2025, by device

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 16, 2026

It was estimated that, in 2025, mobile devices and tablets would account for ** percent of digital advertising spending in India. That was the same share recorded a year earlier, and ** percentage points higher than the share estimated for 2018. According to the same forecasts, India's digital marketing revenues would surpass Indian rupees in fiscal year 2026.

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Topics

Digital advertising in IndiaSocial media usage in IndiaIndiaInternet usage in IndiaAdvertising industry in India
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