Domestic short-form video (SFV) platforms accounted for ** percent of the average time Indian users spent on digital platforms in fiscal year 2024. However, the average ad expenditure on Indian SFV platforms was hardly commensurate, accounting for only *** percent of the average spending on digital platforms. Brands have yet to fully utilize the advertising potential of these platforms.
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Redseer. (November 20, 2024). Share of digital platforms in ad spend and time spent by users in India in fiscal year 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1610589/india-share-of-ad-spend-and-time-on-digital-platforms/
Redseer. "Share of digital platforms in ad spend and time spent by users in India in fiscal year 2024." Chart. November 20, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1610589/india-share-of-ad-spend-and-time-on-digital-platforms/
Redseer. (2024). Share of digital platforms in ad spend and time spent by users in India in fiscal year 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1610589/india-share-of-ad-spend-and-time-on-digital-platforms/
Redseer. "Share of Digital Platforms in Ad Spend and Time Spent by Users in India in Fiscal Year 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Nov 2024, /statistics/1610589/india-share-of-ad-spend-and-time-on-digital-platforms/
Redseer, Share of digital platforms in ad spend and time spent by users in India in fiscal year 2024 ÌÇÐÄÆƽâ°æ, /statistics/1610589/india-share-of-ad-spend-and-time-on-digital-platforms/ (last visited July 26, 2026)
Share of digital platforms in ad spend and time spent by users in India in fiscal year 2024 [Graph], Redseer, November 20, 2024. [Online]. Available: /statistics/1610589/india-share-of-ad-spend-and-time-on-digital-platforms/
