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Leading digital advertising platforms in India in 2024, by type

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Release date

February 2025

Region

India

Survey time period

2024

Citation formats

Leading digital advertising platforms in India 2024, by type

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 15, 2025

By the end of 2024, Twitter (now X) display was India's leading digital advertising platform in terms of ad impression share. In-app display followed, with ** percent of ad impressions during the same period. Additionally, the programmatic method was the most commonly used transaction method for ad promotion on Indian digital platforms.

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Statistics on " Digital advertising in India "

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Other statistics that may interest you Digital advertising in India

Expenditure by format

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Overview

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Expenditure by channel

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Emerging advertising platforms

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Influencer advertising

5

Social media advertising

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Topics

Digital advertising in IndiaSocial media usage in IndiaIndiaInternet usage in IndiaAdvertising industry in India
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Access limited to Free Statistics. Premium Statistics are not included.
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