As of financial year 2023, the highest share of influencer marketing spending was made on mega influencers who the highest number of followers, accounting for ** percent. Contrariwise, nano influencers that had the smallest following of all the tiers, also accounted for the smallest portion of influencer marketing spending.
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ETBrandEquity.com. (November 28, 2023). Distribution of influencer marketing spends in India in fiscal year 2023, by tier [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1465039/india-influencer-marketing-spend-by-tier/
ETBrandEquity.com. "Distribution of influencer marketing spends in India in fiscal year 2023, by tier." Chart. November 28, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1465039/india-influencer-marketing-spend-by-tier/
ETBrandEquity.com. (2023). Distribution of influencer marketing spends in India in fiscal year 2023, by tier. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1465039/india-influencer-marketing-spend-by-tier/
ETBrandEquity.com. "Distribution of Influencer Marketing Spends in India in Fiscal Year 2023, by Tier." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Nov 2023, /statistics/1465039/india-influencer-marketing-spend-by-tier/
ETBrandEquity.com, Distribution of influencer marketing spends in India in fiscal year 2023, by tier ÌÇÐÄÆƽâ°æ, /statistics/1465039/india-influencer-marketing-spend-by-tier/ (last visited July 27, 2026)
Distribution of influencer marketing spends in India in fiscal year 2023, by tier [Graph], ETBrandEquity.com, November 28, 2023. [Online]. Available: /statistics/1465039/india-influencer-marketing-spend-by-tier/
