As indicated by a survey on consumer attitudes to social media advertising in India conducted in 2025, ** percent of respondents clicked on ads on social media platforms because they found the content relevant. On the other hand, curiosity and entertaining content drove over and just under ** percent of respondents, respectively, to open ads. Social media was one of the leading digital advertising formats employed in India.
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Rakuten Insight. (July 23, 2025). Reasons to engage with advertisements on social media platforms in India in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1404306/india-reasons-to-click-on-social-media-ads/
Rakuten Insight. "Reasons to engage with advertisements on social media platforms in India in 2025." Chart. July 23, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1404306/india-reasons-to-click-on-social-media-ads/
Rakuten Insight. (2025). Reasons to engage with advertisements on social media platforms in India in 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1404306/india-reasons-to-click-on-social-media-ads/
Rakuten Insight. "Reasons to Engage with Advertisements on Social Media Platforms in India in 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Jul 2025, /statistics/1404306/india-reasons-to-click-on-social-media-ads/
Rakuten Insight, Reasons to engage with advertisements on social media platforms in India in 2025 ÌÇÐÄÆƽâ°æ, /statistics/1404306/india-reasons-to-click-on-social-media-ads/ (last visited July 31, 2026)
Reasons to engage with advertisements on social media platforms in India in 2025 [Graph], Rakuten Insight, July 23, 2025. [Online]. Available: /statistics/1404306/india-reasons-to-click-on-social-media-ads/
