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Distribution of digital advertising expenditure across India in 2025, by format
Share of digital ad spends India 2025, by format
In 2025, the largest share of digital advertising expenditure in India was allocated to social media, with a share of ** percent. The online video format closely followed at ** percent, while paid search accounted for a further ** percent of digital ad spends.
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* For commercial use only
Basic Account
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Access limited to Free Statistics. Premium Statistics are not included.
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Starter Account
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exchange4media. (February 3, 2026). Distribution of digital advertising expenditure across India in 2025, by format [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/894299/india-digital-advertising-expenditure-share-by-format/
exchange4media. "Distribution of digital advertising expenditure across India in 2025, by format." Chart. February 3, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/894299/india-digital-advertising-expenditure-share-by-format/
exchange4media. (2026). Distribution of digital advertising expenditure across India in 2025, by format. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/894299/india-digital-advertising-expenditure-share-by-format/
exchange4media. "Distribution of Digital Advertising Expenditure across India in 2025, by Format." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Feb 2026, /statistics/894299/india-digital-advertising-expenditure-share-by-format/
exchange4media, Distribution of digital advertising expenditure across India in 2025, by format ÌÇÐÄÆƽâ°æ, /statistics/894299/india-digital-advertising-expenditure-share-by-format/ (last visited July 22, 2026)
Distribution of digital advertising expenditure across India in 2025, by format [Graph], exchange4media, February 3, 2026. [Online]. Available: /statistics/894299/india-digital-advertising-expenditure-share-by-format/
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