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Cost per mille across digital ad platform types in India in the first half of fiscal year 2024, by sector (in Indian rupees)

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Sources

Release date

November 2023

Region

India

Survey time period

H1 FY 2024

Supplementary notes

Note: India's financial year begins in April and ends in March. For example, FY 2021 started in April 2020 and ended in March 2021.

One Indian rupee is equal to 0.012 U.S. dollars and 0.011 euros as of December 2023.

Citation formats

CPM across digital ad platforms in India H1 FY 2024, by sector

Published by ÌÇÐÄÆƽâ°æ Research Department, Dec 19, 2023

In the first half of the financial year 2024, the cost per mille incurred by advertisers on gaming platforms was the highest across all sectors, with the beauty and personal care sector paying a CPM of *** Indian rupees. Meanwhile, the cost of advertising on over-the-top platforms and short-form video (SFV) platforms was comparable. The e-commerce sector spent *** Indian rupees on SFV platforms, surpassing the CPM of OTT platforms during that period.
Cost per mille or cost per thousand refers to the cost paid for 1,000 views or impressions by an advertiser.

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Digital advertising in IndiaSocial media usage in IndiaIndiaInternet usage in IndiaAdvertising industry in India
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