The share of advertising expenditure on digital media in India rose to ** percent in 2025. With an increasing focus on digital, television ranked second, with its ad spend share further declining to ** percent. Forecasts indicate that digital ad spending will continue to outpace traditional media such as television and print, reaching ** percent by 2027.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
exchange4media. (February 3, 2026). Distribution of expenditure in the advertising industry across India from 2016 to 2027, by channel [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/894254/india-expenditure-share-of-the-advertising-industry-by-channel/
exchange4media. "Distribution of expenditure in the advertising industry across India from 2016 to 2027, by channel ." Chart. February 3, 2026. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/894254/india-expenditure-share-of-the-advertising-industry-by-channel/
exchange4media. (2026). Distribution of expenditure in the advertising industry across India from 2016 to 2027, by channel . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/894254/india-expenditure-share-of-the-advertising-industry-by-channel/
exchange4media. "Distribution of Expenditure in The Advertising Industry across India from 2016 to 2027, by Channel ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Feb 2026, /statistics/894254/india-expenditure-share-of-the-advertising-industry-by-channel/
exchange4media, Distribution of expenditure in the advertising industry across India from 2016 to 2027, by channel ÌÇÐÄÆƽâ°æ, /statistics/894254/india-expenditure-share-of-the-advertising-industry-by-channel/ (last visited August 03, 2026)
Distribution of expenditure in the advertising industry across India from 2016 to 2027, by channel [Graph], exchange4media, February 3, 2026. [Online]. Available: /statistics/894254/india-expenditure-share-of-the-advertising-industry-by-channel/
