The banking, financial services and insurance industry spent the highest share of its digital advertising budgets on paid search, that increased to ** percent in 2021. This was followed by ** percent spends on display banners and ** percent expenditure on online video advertising.
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Dentsu Aegis Network. (January 31, 2022). Distribution of digital advertising expenditure in the banking, financial services and insurance industry across India in 2021, by format [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 20, 2026, from /statistics/896081/india-bfsi-digital-advertising-spend-by-format/
Dentsu Aegis Network. "Distribution of digital advertising expenditure in the banking, financial services and insurance industry across India in 2021, by format." Chart. January 31, 2022. ÌÇÐÄÆÆ½â°æ. Accessed July 20, 2026. /statistics/896081/india-bfsi-digital-advertising-spend-by-format/
Dentsu Aegis Network. (2022). Distribution of digital advertising expenditure in the banking, financial services and insurance industry across India in 2021, by format. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 20, 2026. /statistics/896081/india-bfsi-digital-advertising-spend-by-format/
Dentsu Aegis Network. "Distribution of Digital Advertising Expenditure in The Banking, Financial Services and Insurance Industry across India in 2021, by Format." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 31 Jan 2022, /statistics/896081/india-bfsi-digital-advertising-spend-by-format/
Dentsu Aegis Network, Distribution of digital advertising expenditure in the banking, financial services and insurance industry across India in 2021, by format ÌÇÐÄÆÆ½â°æ, /statistics/896081/india-bfsi-digital-advertising-spend-by-format/ (last visited July 20, 2026)
Distribution of digital advertising expenditure in the banking, financial services and insurance industry across India in 2021, by format [Graph], Dentsu Aegis Network, January 31, 2022. [Online]. Available: /statistics/896081/india-bfsi-digital-advertising-spend-by-format/