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Impact of social media advertisements on purchase decisions in India in 2025

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Source

In cooperation with
Release date

July 2025

Region

India

Survey time period

June 12 to 30, 2025

Number of respondents

16,932 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Survey question: "How often have you purchased an item after viewing an ad on social media?".

Citation formats

Purchases made after watching social media ads India 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 11, 2025

A survey on consumer attitudes to social media advertising, revealed that a majority of Indian consumers purchased products after seeing an ad on social media, albeit at varying frequencies in 2025. Around ** percent of the respondents admitted to sometimes buying an item after seeing a social media ad, while another ** percent did so often. Social media was one of the leading digital advertising formats employed in India.

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Statistics on " Social media advertising in India "

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Other statistics that may interest you Social media advertising in India

Global outlook

4

Indian social media landscape

4

Consumer attitudes

5

Leading platforms

6

Industry trends

5

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Topics

Digital advertising in IndiaSocial media usage in IndiaIndiaInternet usage in IndiaAdvertising industry in India
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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

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Talk to sales for pricing
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