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Distribution of digital advertising expenditure by the media and entertainment industry in India in 2022, by media format
Share of digital advertising expenditure by media industry India 2022, by format
In 2022, online videos re-emerged as the media format with the highest share, that is ** percent, of digital advertising expenditure incurred by India's media and entertainment industry. Meanwhile spending on social media declined by ** share points and was at par with paid search ad expenditure. Classifieds did not account for any share of media ad spends that year.
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exchange4media. (February 1, 2023). Distribution of digital advertising expenditure by the media and entertainment industry in India in 2022, by media format [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/894282/india-share-of-media-digital-advertising-spend-by-format/
exchange4media. "Distribution of digital advertising expenditure by the media and entertainment industry in India in 2022, by media format." Chart. February 1, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/894282/india-share-of-media-digital-advertising-spend-by-format/
exchange4media. (2023). Distribution of digital advertising expenditure by the media and entertainment industry in India in 2022, by media format. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/894282/india-share-of-media-digital-advertising-spend-by-format/
exchange4media. "Distribution of Digital Advertising Expenditure by The Media and Entertainment Industry in India in 2022, by Media Format." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Feb 2023, /statistics/894282/india-share-of-media-digital-advertising-spend-by-format/
exchange4media, Distribution of digital advertising expenditure by the media and entertainment industry in India in 2022, by media format ÌÇÐÄÆƽâ°æ, /statistics/894282/india-share-of-media-digital-advertising-spend-by-format/ (last visited July 26, 2026)
Distribution of digital advertising expenditure by the media and entertainment industry in India in 2022, by media format [Graph], exchange4media, February 1, 2023. [Online]. Available: /statistics/894282/india-share-of-media-digital-advertising-spend-by-format/
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