In 2024, the consumer durables industry across India spent ** percent of its digital advertising spend on the paid search format. This was followed by expenditure on social media, while display banners noted a decline in ad spending. It was worth noting that the consumer durables vertical allocated a higher share of its ad expenditure to classifieds than online video ads.
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Slideshare. (February 3, 2025). Distribution of digital advertising expenditure in the consumer durables industry across India in 2024, by format [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 25, 2026, from /statistics/896086/india-share-of-consumer-durables-digital-advertising-spend-by-format/
Slideshare. "Distribution of digital advertising expenditure in the consumer durables industry across India in 2024, by format." Chart. February 3, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 25, 2026. /statistics/896086/india-share-of-consumer-durables-digital-advertising-spend-by-format/
Slideshare. (2025). Distribution of digital advertising expenditure in the consumer durables industry across India in 2024, by format. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 25, 2026. /statistics/896086/india-share-of-consumer-durables-digital-advertising-spend-by-format/
Slideshare. "Distribution of Digital Advertising Expenditure in The Consumer Durables Industry across India in 2024, by Format." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 3 Feb 2025, /statistics/896086/india-share-of-consumer-durables-digital-advertising-spend-by-format/
Slideshare, Distribution of digital advertising expenditure in the consumer durables industry across India in 2024, by format ÌÇÐÄÆÆ½â°æ, /statistics/896086/india-share-of-consumer-durables-digital-advertising-spend-by-format/ (last visited July 25, 2026)
Distribution of digital advertising expenditure in the consumer durables industry across India in 2024, by format [Graph], Slideshare, February 3, 2025. [Online]. Available: /statistics/896086/india-share-of-consumer-durables-digital-advertising-spend-by-format/