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As of 2025, the ad revenue generated by digital media across India was valued at 947 billion Indian rupees. That same year, India’s total advertising revenue was 1.5 trillion Indian rupees. 

The future is digital

The highest share of ad revenue was generated by digital platforms in 2025, with spending reaching almost 950 billion Indian rupees and making digital the largest advertising medium in the country. Meanwhile, television advertising revenue in India declined to roughly 263 billion rupees in 2025. These trends clearly show that India is heading towards a digital dominated advertising future.

 Big bucks for digital advertising

The reasons behind this digital surge are not difficult to see. Cheaper, faster internet, rising vernacular content consumption and the dominance of mobile usage have all pushed advertisers online, with smartphones and tablets accounting for close to 80 percent of digital ad spending in 2025.