As indicated by a survey on consumer attitudes to social media advertising in India, the mojority of respondents were willing to view ads on social media platforms in 2025. Among them, ** percent of users were motivated by the chance to find products at a good bargain or avail discounts. Social media emerged as one of the leading digital advertising formats employed in India.
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Rakuten Insight. (July 23, 2025). Willingness of users to view advertisements on social media platforms in India in 2025 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 29, 2026, from /statistics/1403967/india-willingness-to-see-social-media-ads/
Rakuten Insight. "Willingness of users to view advertisements on social media platforms in India in 2025." Chart. July 23, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 29, 2026. /statistics/1403967/india-willingness-to-see-social-media-ads/
Rakuten Insight. (2025). Willingness of users to view advertisements on social media platforms in India in 2025. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 29, 2026. /statistics/1403967/india-willingness-to-see-social-media-ads/
Rakuten Insight. "Willingness of Users to View Advertisements on Social Media Platforms in India in 2025." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 23 Jul 2025, /statistics/1403967/india-willingness-to-see-social-media-ads/
Rakuten Insight, Willingness of users to view advertisements on social media platforms in India in 2025 ÌÇÐÄÆÆ½â°æ, /statistics/1403967/india-willingness-to-see-social-media-ads/ (last visited July 29, 2026)
Willingness of users to view advertisements on social media platforms in India in 2025 [Graph], Rakuten Insight, July 23, 2025. [Online]. Available: /statistics/1403967/india-willingness-to-see-social-media-ads/