Detailed statistics
CX personalization & optimization revenue worldwide 2020-2026
Detailed statistics
Consumers' attitudes toward a personalized brand experience worldwide Q3 2025
Detailed statistics
Key figures on the state of personalization among businesses worldwide 2024
Key figures on the state of personalization among businesses worldwide 2024
Key figures on the state of personalization among business leaders worldwide in 2024
Consumers' attitudes toward a personalized brand experience worldwide Q3 2025
Consumers' attitudes toward a personalized brand experience worldwide as of 3rd quarter 2025
Top aspects of personalized experiences for CX experts & consumers in the U.S. 2024
Leading attributes of personalized experiences according to customer experience (CX) professionals and adult consumers in the United States as of April 2024
Marketers prioritizing personalization in strategies in Europe & the U.S. 2024
Share of marketing professionals prioritizing personalization in strategies in the United States and selected countries in Western Europe as of September 2024
Brands' status regarding the adoption of GenAI according to marketers worldwide 2024
Organizations' status regarding the adoption of generative artificial intelligence (GenAI) according to marketers worldwide as of October 2024
Marketing operational foci in Europe 2025
Marketing operational focus areas in Europe in 2025
Most important trends according to marketing agencies in the U.S. & Canada 2025
Most important industry trends in 2025 according to marketing agencies in the United States and Canada as of December 2024
Areas in which data-driven marketing was currently the most useful worldwide 2024
Areas in which data-driven marketing was currently the most useful according to marketing decision-makers worldwide as of June 2024
Most effective uses of AI in marketing automation for B2B marketers worldwide 2025
Most effective applications of artificial intelligence (AI) in marketing automation according to business-to-business (B2B) marketers worldwide as of February 2025
Top investment areas for loyalty marketing worldwide 2024
Leading investment areas for loyalty marketing according to professionals worldwide in 2024
AI adoption for e-commerce operations worldwide 2024
Adoption of AI for e-commerce operations worldwide in 2024
B2B marketers using AI for personalization in 2024
Share of B2B marketers adopting AI for personalization in 2024
AI usage in ecommerce marketing worldwide 2024
Usage of artificial intelligence (AI) among ecommerce marketers worldwide as of February 2024
Product recommendations on D2C e-commerce sites in Europe 2020-2024
Product recommendations on direct-to-consumer (D2C) e-commerce sites in Europe from 2020 to 2024
Product recommendations on D2C brands sites in Europe 2024, by sector
Product recommendations on direct-to-consumer (D2C) brands' sites in Europe in 2024, by sector
Level of personalization in digital experiences in Europe & the U.S. 2024
Level of personalization in digital experiences according to marketing professionals in the United States and selected countries in Western Europe as of September 2024
Success measurement in using AI-driven personalization worldwide 2023
Ways in which companies measure the success of using artificial intelligence (AI)-driven personalization worldwide 2023
Desired AI-assisted features in the buying process worldwide 2024, by generation
Share of consumers wanting selected AI-assisted purchase experiences worldwide in 2024, by generation
Top product recommendation sources according to consumers in the U.S. 2024
Percentage of consumers trusting product recommendations from selected sources in the United States as of March 2024
What consumers find creepy or cool about targeted ads & personalization 2024
Consumer perceptions of targeted advertisements and personalized content in France, the United Kingdom, and the United States as of August 2024
Top valued aspects of a personalized shopping experience in the U.S. 2024
Aspects of a personalized shopping experience most valued by shoppers in the United States as of 2024
French consumers wanting AI-powered personalization in 2025, by age
Share of consumers wishing for AI-powered personalization in France in 2025, by age group
Generative AI use and awareness in online shopping 2023-2025
Consumer awareness and use of generative artificial intelligence (Gen AI) in online shopping from 2023 to 2025
Consumer preferences for personalized shopping categories in the U.S. 2023
Categories in which consumers would prefer to have a personalized shopping experience in the United States in 2023
Data consumers would share with retailers for personalization in the U.S. 2023
Personal information consumers would be okay with retailers knowing to provide a personalized experience in the United States in 2023
Data consumers would like retailers to know when shopping with them in the U.S 2023
Information consumers wish retailers would know when shopping with them in the United States in 2023
Personalized perks for which consumers would share their data in the U.S. 2023
Personalized perks in exchange for which consumers would be willing to share their personal information in the United States in 2023
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