During a survey, ** percent of responding senior marketing professionals from Europe stated that artificial intelligence (AI) was going to be one of their operational focus areas in 2025. percent named loyalty and retention programs in that context.
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European Marketing Confederation. (January 6, 2025). Marketing operational focus areas in Europe in 2025 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 27, 2026, from /statistics/1481796/marketing-priorities-europe/
European Marketing Confederation. "Marketing operational focus areas in Europe in 2025." Chart. January 6, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 27, 2026. /statistics/1481796/marketing-priorities-europe/
European Marketing Confederation. (2025). Marketing operational focus areas in Europe in 2025. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 27, 2026. /statistics/1481796/marketing-priorities-europe/
European Marketing Confederation. "Marketing Operational Focus Areas in Europe in 2025." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 6 Jan 2025, /statistics/1481796/marketing-priorities-europe/
European Marketing Confederation, Marketing operational focus areas in Europe in 2025 ÌÇÐÄÆÆ½â°æ, /statistics/1481796/marketing-priorities-europe/ (last visited July 27, 2026)
Marketing operational focus areas in Europe in 2025 [Graph], European Marketing Confederation, January 6, 2025. [Online]. Available: /statistics/1481796/marketing-priorities-europe/