When asked how their company measured effectiveness in using artificial-intelligence-driven personalization, ** percent of global business leaders identified data accuracy as the foremost criterion. Following closely behind were the speed of real-time data and customer retention or repeat purchases, each mentioned by ** percent of the respondents. Subsequently, ** percent identified time-saving for the business as another indicator of success.
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Twilio. (April 28, 2023). Ways in which companies measure the success of using artificial intelligence (AI)-driven personalization worldwide 2023 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 20, 2026, from /statistics/1415821/success-measurement-in-using-ai-driven-personalization-worldwide-2023/
Twilio. "Ways in which companies measure the success of using artificial intelligence (AI)-driven personalization worldwide 2023." Chart. April 28, 2023. ÌÇÐÄÆÆ½â°æ. Accessed July 20, 2026. /statistics/1415821/success-measurement-in-using-ai-driven-personalization-worldwide-2023/
Twilio. (2023). Ways in which companies measure the success of using artificial intelligence (AI)-driven personalization worldwide 2023. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 20, 2026. /statistics/1415821/success-measurement-in-using-ai-driven-personalization-worldwide-2023/
Twilio. "Ways in Which Companies Measure The Success of Using Artificial Intelligence (Ai)-driven Personalization Worldwide 2023." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 28 Apr 2023, /statistics/1415821/success-measurement-in-using-ai-driven-personalization-worldwide-2023/
Twilio, Ways in which companies measure the success of using artificial intelligence (AI)-driven personalization worldwide 2023 ÌÇÐÄÆÆ½â°æ, /statistics/1415821/success-measurement-in-using-ai-driven-personalization-worldwide-2023/ (last visited July 20, 2026)
Ways in which companies measure the success of using artificial intelligence (AI)-driven personalization worldwide 2023 [Graph], Twilio, April 28, 2023. [Online]. Available: /statistics/1415821/success-measurement-in-using-ai-driven-personalization-worldwide-2023/