The source analysis included the main brands operating in the EU, UK, and Switzerland, based on retail revenues, both online and offline, the number of stores, the volume of web traffic, and the popularity and use of apps.
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Product recommendations on D2C brands sites in Europe 2024, by sector
A 2024 study carried out in Europe showed that direct-to-consumer (D2C) brands recommended other products to shoppers mostly by suggesting similar products. That was the case for ** percent of brands of maternity and children's products. In turn, ** and ** percent of cosmetics DTC websites showed complementary products and upselling items, respectively.
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RetailX. (July 7, 2024). Product recommendations on direct-to-consumer (D2C) brands' sites in Europe in 2024, by sector [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1608359/product-recommendations-on-d2c-brands-sites-europe/
RetailX. "Product recommendations on direct-to-consumer (D2C) brands' sites in Europe in 2024, by sector ." Chart. July 7, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1608359/product-recommendations-on-d2c-brands-sites-europe/
RetailX. (2024). Product recommendations on direct-to-consumer (D2C) brands' sites in Europe in 2024, by sector . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1608359/product-recommendations-on-d2c-brands-sites-europe/
RetailX. "Product Recommendations on Direct-to-consumer (D2c) Brands' Sites in Europe in 2024, by Sector ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Jul 2024, /statistics/1608359/product-recommendations-on-d2c-brands-sites-europe/
RetailX, Product recommendations on direct-to-consumer (D2C) brands' sites in Europe in 2024, by sector ÌÇÐÄÆƽâ°æ, /statistics/1608359/product-recommendations-on-d2c-brands-sites-europe/ (last visited July 26, 2026)
Product recommendations on direct-to-consumer (D2C) brands' sites in Europe in 2024, by sector [Graph], RetailX, July 7, 2024. [Online]. Available: /statistics/1608359/product-recommendations-on-d2c-brands-sites-europe/
