A 2023 survey revealed that apparel and accessories ranked as the top category among U.S. consumers who prefer a personalized shopping experience, with ** percent of respondents expressing this preference. Personal care came next, with ** percent of those surveyed desiring greater personalization when purchasing beauty, electronics, and groceries, each mentioned by ** percent of respondents.
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CI&T. (April 24, 2023). Categories in which consumers would prefer to have a personalized shopping experience in the United States in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1415952/categories-us-consumers-would-prefer-a-personalized-shopping-experience/
CI&T. "Categories in which consumers would prefer to have a personalized shopping experience in the United States in 2023." Chart. April 24, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1415952/categories-us-consumers-would-prefer-a-personalized-shopping-experience/
CI&T. (2023). Categories in which consumers would prefer to have a personalized shopping experience in the United States in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1415952/categories-us-consumers-would-prefer-a-personalized-shopping-experience/
CI&T. "Categories in Which Consumers Would Prefer to Have a Personalized Shopping Experience in The United States in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Apr 2023, /statistics/1415952/categories-us-consumers-would-prefer-a-personalized-shopping-experience/
CI&T, Categories in which consumers would prefer to have a personalized shopping experience in the United States in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1415952/categories-us-consumers-would-prefer-a-personalized-shopping-experience/ (last visited July 21, 2026)
Categories in which consumers would prefer to have a personalized shopping experience in the United States in 2023 [Graph], CI&T, April 24, 2023. [Online]. Available: /statistics/1415952/categories-us-consumers-would-prefer-a-personalized-shopping-experience/
