According to a survey, almost **** of business-to-business (B2B) marketers experimented AI-powered personalization in 2024. While ** percent of them are still in the training phase, ** percent of surveyed professionals explored uses of AI tools for online personalization.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Marketing Interactive. (August 27, 2024). Share of B2B marketers adopting AI for personalization in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1553507/b2b-marketers-using-ai-for-personalization/
Marketing Interactive. "Share of B2B marketers adopting AI for personalization in 2024." Chart. August 27, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1553507/b2b-marketers-using-ai-for-personalization/
Marketing Interactive. (2024). Share of B2B marketers adopting AI for personalization in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1553507/b2b-marketers-using-ai-for-personalization/
Marketing Interactive. "Share of B2b Marketers Adopting Ai for Personalization in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Aug 2024, /statistics/1553507/b2b-marketers-using-ai-for-personalization/
Marketing Interactive, Share of B2B marketers adopting AI for personalization in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1553507/b2b-marketers-using-ai-for-personalization/ (last visited July 15, 2026)
Share of B2B marketers adopting AI for personalization in 2024 [Graph], Marketing Interactive, August 27, 2024. [Online]. Available: /statistics/1553507/b2b-marketers-using-ai-for-personalization/
