To the question: "Which of the following examples of ‘personal information would you be ok with a retailer knowing about you in order to provide a personalized experience?"
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Data consumers would share with retailers for personalization in the U.S. 2023
During a 2023 survey in the United States, ** percent of responding consumers reported being okay with retailers knowing their gender and the city they lived in in exchange for a more personalized customer experience (CX). Meanwhile, ** percent of respondents stated they would be comfortable sharing information about their intended spending on an item and their age. Only *** percent of those surveyed expressed discomfort with sharing any form of data with retailers.
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CI&T. (April 24, 2023). Personal information consumers would be okay with retailers knowing to provide a personalized experience in the United States in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1379534/types-data-shared-personalized-experience-united-states/
CI&T. "Personal information consumers would be okay with retailers knowing to provide a personalized experience in the United States in 2023." Chart. April 24, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1379534/types-data-shared-personalized-experience-united-states/
CI&T. (2023). Personal information consumers would be okay with retailers knowing to provide a personalized experience in the United States in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1379534/types-data-shared-personalized-experience-united-states/
CI&T. "Personal Information Consumers Would Be Okay with Retailers Knowing to Provide a Personalized Experience in The United States in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Apr 2023, /statistics/1379534/types-data-shared-personalized-experience-united-states/
CI&T, Personal information consumers would be okay with retailers knowing to provide a personalized experience in the United States in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1379534/types-data-shared-personalized-experience-united-states/ (last visited July 15, 2026)
Personal information consumers would be okay with retailers knowing to provide a personalized experience in the United States in 2023 [Graph], CI&T, April 24, 2023. [Online]. Available: /statistics/1379534/types-data-shared-personalized-experience-united-states/
