In 2024, most e-commerce companies used or planned to use AI technologies for personalization purposes. A worldwide survey showed that ** percent of professionals from e-commerce companies were using AI or Gen AI to provide customers personalized experiences and recommendations, and another ** percent of respondents would consider doing the same.
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Harvard Business Review. (November 13, 2024). Adoption of AI for e-commerce operations worldwide in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1616158/ai-adoption-in-e-commerce-operations/
Harvard Business Review. "Adoption of AI for e-commerce operations worldwide in 2024." Chart. November 13, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1616158/ai-adoption-in-e-commerce-operations/
Harvard Business Review. (2024). Adoption of AI for e-commerce operations worldwide in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1616158/ai-adoption-in-e-commerce-operations/
Harvard Business Review. "Adoption of Ai for E-commerce Operations Worldwide in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Nov 2024, /statistics/1616158/ai-adoption-in-e-commerce-operations/
Harvard Business Review, Adoption of AI for e-commerce operations worldwide in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1616158/ai-adoption-in-e-commerce-operations/ (last visited July 15, 2026)
Adoption of AI for e-commerce operations worldwide in 2024 [Graph], Harvard Business Review, November 13, 2024. [Online]. Available: /statistics/1616158/ai-adoption-in-e-commerce-operations/
