| Characteristic | Cool | Creepy | No opinion |
|---|---|---|---|
| Personalized birthday offer | 80% | 9% | 10% |
| Recommending products that align with your past purchases | 73% | 12% | 14% |
| Reminding you via email about items you left in your shopping cart | 57% | 20% | 23% |
| Brand messages that are interest-specific | 52% | 29% | 19% |
| Offering promotions tailored to your activity within two minutes of visiting their website or app | 45% | 40% | 16% |
| Emails that highlight a specific location you have visited | 35% | 50% | 16% |
| Ads from brands you do not recognize targeting you based on your geographic location | 26% | 55% | 20% |
| Displaying ads based on indirect tracking tools, like third-party tracking cookies | 26% | 53% | 21% |
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Source
Sources
Release date
March 2025
More information
Region
France, United Kingdom, United States
Survey time period
July and August 2024
Number of respondents
21,700 respondents
Age group
18 years and older
Special properties
among consumers
Supplementary notes
Respondents located in France (21 percent), the United Kingdom (31 percent), and the United States (47 percent).
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