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Consumer awareness and use of generative artificial intelligence (Gen AI) in online shopping from 2023 to 2025

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Source

Release date

January 2026

Region

Worldwide

Survey time period

October 2025

Number of respondents

12,000 consumers*

Age group

18 years and older

Supplementary notes

*Survey respondents were from Australia, Canada, France, Germany, India, Italy, Japan, the Netherlands, Spain, Sweden, the United Kingdom, and the United States.

Citation formats

Generative AI use and awareness in online shopping 2023-2025

Published by
F. Watty,
May 18, 2026

In 2025, **** of consumers had already used generative artificial intelligence, and ** percent planned to use it in the future.

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Statistics on " Artificial intelligence (AI) in e-commerce "

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Market size

3

Participation

5

Consumer behavior

8

Demographics

6

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Topics

Artificial intelligence (AI) in e-commerceArtificial intelligence (AI) use in marketing Artificial intelligence (AI) use in marketing in the UKArtificial intelligence in B2B e-commerceArtificial intelligence (AI) in e-commerce in France
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