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Share of consumers wanting selected AI-assisted purchase experiences worldwide in 2024, by generation

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Source

In cooperation with
Release date

August 2024

Region

Worldwide

Survey time period

June 5 to June 21, 2024

Number of respondents

2,721 respondents

Special properties

Consumers

Supplementary notes

According to the source, the year of birth of each generational cohort is:

  • Generation Z: born in 1997 or later.
  • Zillennials: born between 1991 and 1999.
  • Millennials: born between 1981 and 1996.
  • Bridge Millennials: born between 1978 and 1988.
  • Generation X: born between 1965 and 1980.
  • Baby Boomers: born in 1964 or earlier.

Zillennial and Bridge Millennial cohorts overlap with other generations.

Citation formats

Desired AI-assisted features in the buying process worldwide 2024, by generation

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