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Gen Z online shopping behavior

Statistics report on Gen Z online shopping behavior worldwide

This report presents statistics and insights on the online shopping behavior of Generation Z consumers worldwide. It begins with an overview of Gen Z online shoppers, followed by chapters on preferred product categories, purchase behavior, social commerce, and a spotlight on AI in Gen Z consumers’ online shopping.

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Table of contents

Overview

4
  • Premium Statistic Global estimated population 2024-2030, by generation
  • Premium Statistic Global estimated spending 2024-2030, by generation
  • Premium Statistic Share of visitors to selected online marketplaces worldwide 2026, by age
  • Premium Forecast Share of Generation Z who shop online in selected countries 2026

Product categories

4
  • Premium Statistic Generation Z favorite online shopping product categories worldwide 2025, by country
  • Premium Forecast Generation Z shopping consumer electronics online worldwide 2025, by country
  • Premium Forecast Generation Z shopping food & beverages online worldwide 2025, by country
  • Premium Statistic Share of Gen Z shoppers buying cosmetics and body care items online 2025, by country

Purchase behavior

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  • Premium Forecast Share of Gen Z researching big purchases online beforehand in selected countries 2026
  • Premium Forecast Share of Generation Z who find online reviews very helpful in selected countries 2026
  • Premium Forecast Gen Z's wanting to receive online orders the same day in selected countries 2025
  • Premium Statistic Frequency of returning goods among Gen Z online shoppers in 2026
  • Premium Statistic Gen Z trust in retailers’ holiday offers globally 2026
  • Premium Statistic Incentives to shop online for Generation Z students worldwide 2024

Social commerce

4
  • Premium Statistic Use of social media in the customer journey worldwide 2024, by generation
  • Premium Forecast Gen Z consumers who bought an item on social media worldwide 2026, by country
  • Premium Statistic Online content leading Generation Z to purchases worldwide 2024, by content type
  • Premium Statistic Leading online shopping platforms among Gen Z consumers globally 2026

Spotlight: Artificial intelligence

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  • Premium Statistic Frequency of using AI chat tools in online purchases among Gen Z 2026
  • Premium Statistic Likelihood of Gen Z letting AI make shopping decisions 2026
  • Premium Statistic Desired AI-assisted features in the buying process worldwide 2024, by generation
  • Premium Statistic Gen Z' GenAI usage preference in the customer journey worldwide 2024, by stage
  • Premium Forecast Share of Gen Z who are excited to use AR/VR for shopping in selected countries 2026
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