Key insights
- Worldwide retail spending on AI
- bn USD

Detailed statistics
Global spending on AI 2023, by industry
- Gen AI investments in consumer applications in the U.S.
- bn USD

Detailed statistics
U.S. investments in generative AI 2021-2023, by category
- U.S. people believing AI should have a larger role in retail
- %

Detailed statistics
Outlook for Artificial Intelligence use in the retail industry in the U.S. 2021-2024
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Current statistics on this topic
Recommended statistics
Overview
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Growth of the AI market in the United States 2021-2032

Growth of the AI market in the United States 2021-2032
Growth of the AI market in the United States from 2021 to 2032
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Market value of new AI unicorns in the U.S. 2025

Market value of new AI unicorns in the U.S. 2025
Market valuation of new artificial intelligence (AI) unicorns in the United States in 2025 (in billion U.S. dollars)
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Leading AI unicorns in the U.S. 2026 by equity funding value

Leading AI unicorns in the U.S. 2026 by equity funding value
Leading artificial intelligence (AI) unicorns in the United States as of March 2026, by equity funding value (in billion U.S. dollars)
Business adoption
6
- Adoption of AI in retail businesses in the U.S. in June 2025, by sector
- Planned future use of AI in retail businesses in the U.S. in June 2025, by sector
- Level of ROI from AI adoption in U.S. e-commerce in 2025
- Top uses of AI in e-commerce in the United States in 2025
- Adoption of Generative AI by consumer goods and retail sectors in the U.S. 2024
- Expected AI impact on retail media strategies in the U.S. 2024
Business adoption
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Adoption of AI in retail businesses in the U.S. in June 2025, by sector

Adoption of AI in retail businesses in the U.S. in June 2025, by sector
Use of AI in retail businesses in the United States in June 2025, by sector
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Planned future use of AI in retail businesses in the U.S. in June 2025, by sector

Planned future use of AI in retail businesses in the U.S. in June 2025, by sector
Planned future use of AI in retail businesses in the United States in June 2025, by sector
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Level of ROI from AI adoption in U.S. e-commerce in 2025

Level of ROI from AI adoption in U.S. e-commerce in 2025
Perceived level of return on investmant (ROI) from AI adoption in e-commerce in the United States in 2025
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Top uses of AI in e-commerce in the United States in 2025

Top uses of AI in e-commerce in the United States in 2025
Leading uses of artificial intelligence (AI) in e-commerce in the United States in 2025
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Adoption of Generative AI by consumer goods and retail sectors in the U.S. 2024

Adoption of Generative AI by consumer goods and retail sectors in the U.S. 2024
GenAI adoption according to CIOs of consumer goods and retail companies in the U.S. in 2024
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Expected AI impact on retail media strategies in the U.S. 2024

Expected AI impact on retail media strategies in the U.S. 2024
Anticipated impact of artificial intelligence (AI) on retail media strategies according to marketers in the United States as of October 2024
Shopping experience
8
- Use of Gen AI in online shopping in the U.S. as of February 2025
- Consumer price sensitivity for AI Assistant subscriptions in the U.S. 2025
- Main disadvantages when using AI for shopping in the U.S. 2025
- AI using habits of furniture shoppers in the United States 2025
- Likelihood of using AI for automated online grocery ordering in the U.S. 2025
- Expected AI shopping features for U.S. grocery consumers in 2025
- Expected AI shopping features for U.S. beauty consumers in 2025
- Expected AI shopping features for U.S. travel consumers in 2025
Shopping experience
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Use of Gen AI in online shopping in the U.S. as of February 2025

Use of Gen AI in online shopping in the U.S. as of February 2025
Use of Gen AI in online shopping in the United States as of February 2025
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Consumer price sensitivity for AI Assistant subscriptions in the U.S. 2025

Consumer price sensitivity for AI Assistant subscriptions in the U.S. 2025
Consumer willingness to pay for AI assistants in the United States in 2025
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Main disadvantages when using AI for shopping in the U.S. 2025

Main disadvantages when using AI for shopping in the U.S. 2025
Biggest drawbacks of AI usage among U.S. shoppers in 2025
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AI using habits of furniture shoppers in the United States 2025

AI using habits of furniture shoppers in the United States 2025
AI using habits of furniture shoppers in the United States in 2025
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Likelihood of using AI for automated online grocery ordering in the U.S. 2025

Likelihood of using AI for automated online grocery ordering in the U.S. 2025
How likely are you to try the AI-powered automated online grocery ordering for you and your household in the future?
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Expected AI shopping features for U.S. grocery consumers in 2025

Expected AI shopping features for U.S. grocery consumers in 2025
Shopping features grocery consumers expect from AI in the United States in 2025
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Expected AI shopping features for U.S. beauty consumers in 2025

Expected AI shopping features for U.S. beauty consumers in 2025
Shopping features beauty consumers expect from AI in the United States in 2025
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Expected AI shopping features for U.S. travel consumers in 2025

Expected AI shopping features for U.S. travel consumers in 2025
Shopping features travel consumers expect from AI in the United States in 2025
Product search
4
- Share of consumers using AI tools to research purchases worldwide 2025
- Monthly change of average retail keywords triggering Google AI overviews 2025
- Commercial keywords share that triggered Google AI overviews in the U.S. 2025
- U.S. consumers using AI to search for unfamiliar products in 2025, by order ranking
Product search
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Share of consumers using AI tools to research purchases worldwide 2025

Share of consumers using AI tools to research purchases worldwide 2025
Likelihood of using artificial intelligence (AI) tools for purchase research according to consumers in selected countries worldwide as of January 2025
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Monthly change of average retail keywords triggering Google AI overviews 2025

Monthly change of average retail keywords triggering Google AI overviews 2025
Percentage change in the average number of retail domain’s keywords triggering Google AI Overviews from January 2025 to March 2025
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Commercial keywords share that triggered Google AI overviews in the U.S. 2025

Commercial keywords share that triggered Google AI overviews in the U.S. 2025
Share of commercial keywords that triggered Google AI overviews in the United States from October 2024 to October 2025
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U.S. consumers using AI to search for unfamiliar products in 2025, by order ranking

U.S. consumers using AI to search for unfamiliar products in 2025, by order ranking
Consumers ranking GenAI as a product search tool in the United States in 2025, by usage rank
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