Key insights
- AI market in Europe by 2030
- bn EUR

Detailed statistics
Market size of AI in Europe 2020-2032
- AI market growth in Europe in 2024
- %

Detailed statistics
Growth of the AI market in Europe 2021-2032
- AI startup funding in Europe
- bn USD

Detailed statistics
AI startup funding worldwide 2019-2024, by region
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Current statistics on this topic
Recommended statistics
Overview
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Market size of AI in Europe 2020-2032

Market size of AI in Europe 2020-2032
Market size of AI in Europe from 2020 to 2032 (in billion U.S. dollars)
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Growth of the AI market in Europe 2021-2032

Growth of the AI market in Europe 2021-2032
Growth of the AI market in Europe from 2021 to 2032
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Wholesale and retail enterprises using AI in the EU 2025, by country

Wholesale and retail enterprises using AI in the EU 2025, by country
Share of wholesale and retail trade enterprises using artificial intelligence (AI) technologies in the European Union in 2025, by country
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Distribution of spending on AI in Europe 2024, by industry

Distribution of spending on AI in Europe 2024, by industry
Estimated share of spending on artificial intelligence (AI) and generative AI in Europe in 2024, by industry
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Spending on AI in Europe 2025, by industry

Spending on AI in Europe 2025, by industry
Estimated spending on artificial intelligence (AI) and generative AI in Europe in 2025, by industry (in billion U.S. dollars)
Business adoption
8
- Helpful tools and services for Amazon sellers in Europe 2024
- Key applications of AI in retail companies in Italy 2024
- Intended innovations in technology by B2C e-commerce in Italy in 2024
- Use of Gen AI in e-commerce in France 2026
- Main uses of generative AI among big retailers in France 2024
- Share of online retailers who have used artificial intelligence (AI) in Sweden 2024
- E-retailers who believe that they can become more profitable by using AI Sweden 2024
- Retail marketers opinions on AI adoption in selected countries 2024
Business adoption
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Helpful tools and services for Amazon sellers in Europe 2024

Helpful tools and services for Amazon sellers in Europe 2024
Most helpful tools and services for Amazon sellers during the holiday season in Europe in 2024
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Key applications of AI in retail companies in Italy 2024

Key applications of AI in retail companies in Italy 2024
Main uses of artificial intelligence (AI) in retail companies in Italy in 2024
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Intended innovations in technology by B2C e-commerce in Italy in 2024

Intended innovations in technology by B2C e-commerce in Italy in 2024
Tech innovations planned by B2C e-commerce companies in Italy in 2024
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Use of Gen AI in e-commerce in France 2026

Use of Gen AI in e-commerce in France 2026
Share of e-commerce professionals using generative artificial intelligence (AI) in France in 2025 in 2026
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Main uses of generative AI among big retailers in France 2024

Main uses of generative AI among big retailers in France 2024
Main uses of generative AI among big retailers in France in 2024
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Share of online retailers who have used artificial intelligence (AI) in Sweden 2024

Share of online retailers who have used artificial intelligence (AI) in Sweden 2024
Share of online retailers who have used artificial intelligence (AI) in Sweden in 2024
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E-retailers who believe that they can become more profitable by using AI Sweden 2024

E-retailers who believe that they can become more profitable by using AI Sweden 2024
Share of online retailers who believe using artificial intelligence (AI) will lead to profitability in Sweden in 2024
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Retail marketers opinions on AI adoption in selected countries 2024

Retail marketers opinions on AI adoption in selected countries 2024
Opinions of retail marketers regarding AI adoption in selected countries in 2024
Consumer attitudes
7
- Opinions about AI in online CX in Europe 2024
- Opinions about AI in online CX in the UK 2024
- Opinions about AI in online CX in Germany 2024
- Opinions about AI in online CX in France 2024
- Opinions about AI in online CX in Ireland 2024
- Opinions about AI in online CX in the Netherlands 2024
- Privacy concerns of consumers about AI in selected countries 2024
Consumer attitudes
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Opinions about AI in online CX in Europe 2024

Opinions about AI in online CX in Europe 2024
Opinions about use of AI in the shopping experience in Europe in 2024
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Opinions about AI in online CX in the UK 2024

Opinions about AI in online CX in the UK 2024
Opinions about use of AI in the shopping experience in the United Kingdom (UK) in 2024
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Opinions about AI in online CX in Germany 2024

Opinions about AI in online CX in Germany 2024
Opinions about use of AI in the shopping experience in Germany in 2024
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Opinions about AI in online CX in France 2024

Opinions about AI in online CX in France 2024
Opinions about use of AI in the shopping experience in France in 2024
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Opinions about AI in online CX in Ireland 2024

Opinions about AI in online CX in Ireland 2024
Opinions about use of AI in the shopping experience in Ireland in 2024
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Opinions about AI in online CX in the Netherlands 2024

Opinions about AI in online CX in the Netherlands 2024
Opinions about use of AI in the shopping experience in the Netherlands in 2024
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Privacy concerns of consumers about AI in selected countries 2024

Privacy concerns of consumers about AI in selected countries 2024
Share of consumers concerned about data and privacy risks posed by AI in selected countries in 2024
AI-powered features
7
- Adoption of artificial intelligence (AI) payments in 7 countries Europe and NA 2024
- Consumers expecting AI-driven recommendations to be standard practice by 2050
- Consumers engaging with Gen AI chatbots 2024, by country
- Consumers struggling with AI customer service 2024, by country
- Consumer sentiment on AI personalization in the UK 2025, by generation
- Shoppers valuing AI product recommendations in Sweden 2020-2024
- Customer experience struggles with AI implementation 2024
AI-powered features
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Adoption of artificial intelligence (AI) payments in 7 countries Europe and NA 2024

Adoption of artificial intelligence (AI) payments in 7 countries Europe and NA 2024
Share of consumers in selected countries in Europe and North America who indicate they are comfortable with companies using artificial intelligence (AI) to improve digital payments as of 2024
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Consumers expecting AI-driven recommendations to be standard practice by 2050

Consumers expecting AI-driven recommendations to be standard practice by 2050
Share of consumers expecting accurate AI-driven recommendations to be standard practice by 2050 in Europe, by country
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Consumers engaging with Gen AI chatbots 2024, by country

Consumers engaging with Gen AI chatbots 2024, by country
Share of consumers choosing to engage with Gen AI chatbots for customer service in Europe in 2024, by country
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Consumers struggling with AI customer service 2024, by country

Consumers struggling with AI customer service 2024, by country
Share of consumers who struggle interacting with AI-powered customer service in Europe in 2024, by country
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Consumer sentiment on AI personalization in the UK 2025, by generation

Consumer sentiment on AI personalization in the UK 2025, by generation
Consumer sentiment on AI personalization in the United Kingdom (UK) in 2025, by generational cohort
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Shoppers valuing AI product recommendations in Sweden 2020-2024

Shoppers valuing AI product recommendations in Sweden 2020-2024
Share of shoppers valuing AI-powered product recommendations in Sweden from 2020 to 2024
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Customer experience struggles with AI implementation 2024

Customer experience struggles with AI implementation 2024
Main challenges encountered in implementing AI for customer experience uses in 2024
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