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Personalization in e-commerce

Statistics report on personalization in e-commerce

This report provides statistics and insights on the usage of personalization in e-commerce. It offers an overview of the growing demand for customer experience personalization. Next, it explores personalized marketing and advertising, followed by data on how companies use personalization and how consumers perceive it. Artificial Intelligence plays a critical role throughout the report as the driving force behind personalization in e-commerce.

Table of contents

Overview

5
  • Premium Statistic Key figures on the state of personalization among businesses worldwide 2024
  • Premium Statistic Consumers' attitudes toward a personalized brand experience worldwide Q3 2025
  • Premium Statistic Top aspects of personalized experiences for CX experts & consumers in the U.S. 2024
  • Premium Statistic Marketers prioritizing personalization in strategies in Europe & the U.S. 2024
  • Premium Statistic Brands' status regarding the adoption of GenAI according to marketers worldwide 2024

Marketing and advertising

5
  • Premium Statistic Marketing operational foci in Europe 2025
  • Premium Statistic Most important trends according to marketing agencies in the U.S. & Canada 2025
  • Premium Statistic Areas in which data-driven marketing was currently the most useful worldwide 2024
  • Premium Statistic Most effective uses of AI in marketing automation for B2B marketers worldwide 2025
  • Premium Statistic Top investment areas for loyalty marketing worldwide 2024

Business adoption

7
  • Premium Statistic AI adoption for e-commerce operations worldwide 2024
  • Premium Statistic B2B marketers using AI for personalization in 2024
  • Premium Statistic AI usage in ecommerce marketing worldwide 2024
  • Premium Statistic Product recommendations on D2C e-commerce sites in Europe 2020-2024
  • Premium Statistic Product recommendations on D2C brands sites in Europe 2024, by sector
  • Premium Statistic Level of personalization in digital experiences in Europe & the U.S. 2024
  • Premium Statistic Success measurement in using AI-driven personalization worldwide 2023

Consumer behavior

10
  • Premium Statistic Desired AI-assisted features in the buying process worldwide 2024, by generation
  • Premium Statistic Top product recommendation sources according to consumers in the U.S. 2024
  • Basic Statistic What consumers find creepy or cool about targeted ads & personalization 2024
  • Premium Statistic Top valued aspects of a personalized shopping experience in the U.S. 2024
  • Premium Statistic French consumers wanting AI-powered personalization in 2025, by age
  • Premium Statistic Generative AI use and awareness in online shopping 2023-2025
  • Premium Statistic Consumer preferences for personalized shopping categories in the U.S. 2023
  • Premium Statistic Data consumers would share with retailers for personalization in the U.S. 2023
  • Premium Statistic Data consumers would like retailers to know when shopping with them in the U.S 2023
  • Premium Statistic Personalized perks for which consumers would share their data in the U.S. 2023
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