The source analysis included the main brands operating in the EU, UK, and Switzerland, based on retail revenues, both online and offline, the number of stores, the volume of web traffic, and the popularity and use of apps.
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Product recommendations on D2C e-commerce sites in Europe 2020-2024
A study carried out in Europe showed the percentage of brands recommending other products during checkout or on product pages on their websites from 2020 to 2024. The recommendation of similar products were on ** percent of brands' websites in 2024. Complementary product recommendations have increased from ** in 2020 to ** percent in 2024. Upselling has also seen growth, rising from ** percent in 2020 to ** in 2024.Â
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RetailX. (July 7, 2024). Product recommendations on direct-to-consumer (D2C) e-commerce sites in Europe from 2020 to 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1608432/product-recommendations-on-d2c-brands-sites-europe/
RetailX. "Product recommendations on direct-to-consumer (D2C) e-commerce sites in Europe from 2020 to 2024." Chart. July 7, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1608432/product-recommendations-on-d2c-brands-sites-europe/
RetailX. (2024). Product recommendations on direct-to-consumer (D2C) e-commerce sites in Europe from 2020 to 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1608432/product-recommendations-on-d2c-brands-sites-europe/
RetailX. "Product Recommendations on Direct-to-consumer (D2c) E-commerce Sites in Europe from 2020 to 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Jul 2024, /statistics/1608432/product-recommendations-on-d2c-brands-sites-europe/
RetailX, Product recommendations on direct-to-consumer (D2C) e-commerce sites in Europe from 2020 to 2024 ÌÇÐÄÆƽâ°æ, /statistics/1608432/product-recommendations-on-d2c-brands-sites-europe/ (last visited July 28, 2026)
Product recommendations on direct-to-consumer (D2C) e-commerce sites in Europe from 2020 to 2024 [Graph], RetailX, July 7, 2024. [Online]. Available: /statistics/1608432/product-recommendations-on-d2c-brands-sites-europe/
