Share of marketing professionals prioritizing personalization in strategies in the United States and selected countries in Western Europe as of September 2024
Characteristic
Share of respondents
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During a late 2024 survey, ** percent of senior marketers from the United States and Western Europe said that prioritizing personalization in marketing strategies was of high importance. Another ** percent considered it of medium importance, while percent said it was of low importance.
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Kaltura. (November 12, 2024). Share of marketing professionals prioritizing personalization in strategies in the United States and selected countries in Western Europe as of September 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1616370/personalization-priorities-marketing-strategies/
Kaltura. "Share of marketing professionals prioritizing personalization in strategies in the United States and selected countries in Western Europe as of September 2024." Chart. November 12, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1616370/personalization-priorities-marketing-strategies/
Kaltura. (2024). Share of marketing professionals prioritizing personalization in strategies in the United States and selected countries in Western Europe as of September 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1616370/personalization-priorities-marketing-strategies/
Kaltura. "Share of Marketing Professionals Prioritizing Personalization in Strategies in The United States and Selected Countries in Western Europe as of September 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Nov 2024, /statistics/1616370/personalization-priorities-marketing-strategies/
Kaltura, Share of marketing professionals prioritizing personalization in strategies in the United States and selected countries in Western Europe as of September 2024 ÌÇÐÄÆƽâ°æ, /statistics/1616370/personalization-priorities-marketing-strategies/ (last visited July 26, 2026)
Share of marketing professionals prioritizing personalization in strategies in the United States and selected countries in Western Europe as of September 2024 [Graph], Kaltura, November 12, 2024. [Online]. Available: /statistics/1616370/personalization-priorities-marketing-strategies/
