Missing percentage points to 100 are probably due to rounding. The source does not specify the survey type. The source adds that approximately 45 percent of respondents were based in the United Kingdom, 27 percent in North America, 14 percent in Europe outside of the UK, seven percent in the Asia-Pacific (APAC) region, five percent in the Middle East and Africa (MEA), and three percent in other regions.
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Brands' status regarding the adoption of GenAI according to marketers worldwide 2024
During a survey conducted among marketers worldwide in September and October 2024, approximately ** percent said their organizations were implementing initial generative artificial intelligence-related solutions, including pilot projects. Around ** percent stated they had such solutions in place and were evaluating their effectiveness. Meanwhile, ** percent reported no formal adoption strategy, and *** percent said their employers' policies prohibited the usage of GenAI. According to the same study, AI abilities ranked among the most important skill areas for marketing teams to develop between 2024 and 2026.
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Econsultancy. (December 5, 2024). Organizations' status regarding the adoption of generative artificial intelligence (GenAI) according to marketers worldwide as of October 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/915372/marketing-related-use-artificial-intelligence-world/
Econsultancy. "Organizations' status regarding the adoption of generative artificial intelligence (GenAI) according to marketers worldwide as of October 2024." Chart. December 5, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/915372/marketing-related-use-artificial-intelligence-world/
Econsultancy. (2024). Organizations' status regarding the adoption of generative artificial intelligence (GenAI) according to marketers worldwide as of October 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/915372/marketing-related-use-artificial-intelligence-world/
Econsultancy. "Organizations' Status regarding The Adoption of Generative Artificial Intelligence (Genai) According to Marketers Worldwide as of October 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Dec 2024, /statistics/915372/marketing-related-use-artificial-intelligence-world/
Econsultancy, Organizations' status regarding the adoption of generative artificial intelligence (GenAI) according to marketers worldwide as of October 2024 ÌÇÐÄÆƽâ°æ, /statistics/915372/marketing-related-use-artificial-intelligence-world/ (last visited July 15, 2026)
Organizations' status regarding the adoption of generative artificial intelligence (GenAI) according to marketers worldwide as of October 2024 [Graph], Econsultancy, December 5, 2024. [Online]. Available: /statistics/915372/marketing-related-use-artificial-intelligence-world/
