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Leading investment areas for loyalty marketing according to professionals worldwide in 2024

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Source

Release date

April 2025

Region

Worldwide

Survey time period

September to November 2024

Number of respondents

>200

Special properties

among loyalty professionals across industries like retail, hospitality, and tech

Citation formats

Top investment areas for loyalty marketing worldwide 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, May 2, 2025

A survey conducted among loyalty professionals worldwide in 2024 revealed that personalization and loyalty programs would be the leading investment areas for 2025. Nearly ** percent of respondents planned to invest in personalized communication or even offer personalization options, while ** percent would improve their loyalty programs by adding new features, for example. Additionally, **** of professionals reported automation as a top investment area.

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Statistics on " Loyalty programs and marketing in the United States "

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Other statistics that may interest you Loyalty programs and marketing in the United States

Overview

4

Consumer perspective

8

Spotlight: Data & AI usage

5

Brand trust & brand loyalty

6

Marketer perspective

5

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Topics

Loyalty programs in the U.S.Brands on social mediaBrand valueMarketing personalization worldwideData usage in marketing and advertising
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
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  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
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