The source defines content marketing as: "a marketing approach that is focused on creating and distributing valuable and relevant editorial content to drive strategic business objectives.
Content Marketing includes:
Corporate, brand, product and employee communications
Strives for significant measurable impact
Includes continuous and temporary communications initiatives.
* 487 respondents from eight countries. The source does not specify how many of these respondents came from Belgium.
The source does not specify the exact date of the survey.
Citation formats
Distribution of the content marketing budget in Belgium 2018, by activity
This statistic displays the distribution of the content marketing budget in Belgium in 2018, by activity. According to the source, the annual content marketing budget in Belgium amounted to *** million euros. Nearly half of this budget was spent on content production, and just over **** percent on measurement and analytics.
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MediaSpecs. (February 25, 2019). Distribution of the content marketing budget in Belgium in 2018, by activity [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/978176/distribution-content-marketing-budget-in-belgium-by-activity/
MediaSpecs. "Distribution of the content marketing budget in Belgium in 2018, by activity." Chart. February 25, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/978176/distribution-content-marketing-budget-in-belgium-by-activity/
MediaSpecs. (2019). Distribution of the content marketing budget in Belgium in 2018, by activity. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/978176/distribution-content-marketing-budget-in-belgium-by-activity/
MediaSpecs. "Distribution of The Content Marketing Budget in Belgium in 2018, by Activity." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Feb 2019, /statistics/978176/distribution-content-marketing-budget-in-belgium-by-activity/
MediaSpecs, Distribution of the content marketing budget in Belgium in 2018, by activity ÌÇÐÄÆƽâ°æ, /statistics/978176/distribution-content-marketing-budget-in-belgium-by-activity/ (last visited July 24, 2026)
Distribution of the content marketing budget in Belgium in 2018, by activity [Graph], MediaSpecs, February 25, 2019. [Online]. Available: /statistics/978176/distribution-content-marketing-budget-in-belgium-by-activity/
