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Marketing and advertising spending of the Big Five banks of Canada in fiscal year 2025 (in million Canadian dollars)

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Sources

Release date

January 2026

Region

Worldwide

Survey time period

November 1, 2024, to October 31, 2025

Supplementary notes

Figures presented in the data set retrieved from annual reports of the following companies: BMO Financial Group, Canadian Imperial Bank of Commerce, Royal Bank of Canada, Scotiabank, and The Toronto-Dominion Bank.

Citation formats

Marketing spending of the biggest banks in Canada 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 1, 2026

During the fiscal year ended on October 31, 2025, Toronto Dominion-Bank (TD Bank) – one of the largest banks in Canada by total assets – invested over *** billion Canadian dollars in communication and marketing. Royal Bank of Canada (RBC) followed with *** million Canadian dollars spent on marketing and public relations (PR).

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