In 2020, B2B marketers in the United States were asked about their marketing plans and strategies. During the survey, it was found that 38 percent of responding B2B businesses conducted marketing activities in-house, while six percent outsourced these tasks.
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Sagefrog. (October 22, 2020). Share of B2B companies who have dedicated in-house marketing teams in the United States in 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/780716/share-b2b-companies-with-in-house-marketing/
Sagefrog. "Share of B2B companies who have dedicated in-house marketing teams in the United States in 2020." Chart. October 22, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/780716/share-b2b-companies-with-in-house-marketing/
Sagefrog. (2020). Share of B2B companies who have dedicated in-house marketing teams in the United States in 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/780716/share-b2b-companies-with-in-house-marketing/
Sagefrog. "Share of B2b Companies Who Have Dedicated In-house Marketing Teams in The United States in 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Oct 2020, /statistics/780716/share-b2b-companies-with-in-house-marketing/
Sagefrog, Share of B2B companies who have dedicated in-house marketing teams in the United States in 2020 ÌÇÐÄÆƽâ°æ, /statistics/780716/share-b2b-companies-with-in-house-marketing/ (last visited July 27, 2026)
Share of B2B companies who have dedicated in-house marketing teams in the United States in 2020 [Graph], Sagefrog, October 22, 2020. [Online]. Available: /statistics/780716/share-b2b-companies-with-in-house-marketing/
