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Leading reasons why brands raised direct mail spending in the United States as of December 2024

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Source

Release date

January 2025

Region

United States

Survey time period

September to December 2024

Number of respondents

201 respondents

Special properties

among marketers and media professionals with oversight for direct mail and other advertising/marketing channels

Supplementary notes

The source does not specify the survey type.

Multiple answers were possible.

Citation formats

Leading reasons why brands raised direct mail spending in the U.S. 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 20, 2025

During a late 2024 survey among marketers and media professionals in the United States, approximately ** percent said their companies increased direct mail spending that year due to expanded overall marketing budgets. The growing cost of competitive media channels followed, cited by ** percent, while the availability of better data, a heightened focus on customer retention and loyalty, and improved targeting capabilities were each selected by ** percent.

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Topics

Direct mail advertising and marketing in the U.S.E-mail marketing worldwideMarketing personalization worldwideMarketing in the United States
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